- Create a template site that can easily be duplicated for employer-sponsor groups and includes three products—identity protection, mobile device protection, and home appliance protection
- Template should be created in a way that makes it easy to strip out product information if not all three products are offered.
- Simple navigation so it's easy to find product information and make a purchasing decision.
phase i – flow + Mockups
- Created a site map that identified the pages needed.
- Gathered all product information and developed value prop around protection.
- Mocked up the home page (both when all three products are included or only one or two) + product overview page.
phase ii – style concept
Color palette was provided by the client.
Selected images that represented the three products being offered.
phase iii – final product
- Final template site presented audience with a complete overview of each product—what it is, price and drive to purchase.