Executive Plan


  • Create an “online brochure” for executives with product overviews and utilization instructions.
  • Structured with simple navigation so executives can navigate with ease.
  • Create template site that can easily be duplicated for employer-sponsor groups.


phase i – flow + Mockups

  • Created a site map that identified the pages needed.
  • Gathered all product information and organized into three main categories—health benefits, health services, and lifestyle services—to provide easier navigation.


phase ii – style concept

  • Online visual elements complemented the look and feel of the print brochure.
  • Selected images that aligned with target audience—professional executives.


phase iii – final product

  • Final website can be duplicated for client groups.
  • Executives can find an overview of each product—what it is and how to utilize the benefit.